Kelli Fierras is a powerhouse in the health and fitness space. She holds a Masters in Exercise Science and Health Promotion and is a National Association of Sports Medicine certified personal trainer. Not impressed yet? She ran Division 1 track and field and cross country at La Salle University and she’s currently the lead fitness instructor at MyStryde, Boston’s first running studio. With over three thousand followers on her social channels, she knows a thing or two about motivating people virtually.
In today’s society, social media is a primary channel for how we communicate and share stories. It connects and unites us through common interests and lifestyles. Social media has given me the opportunity to share my passion for all natural, healthy life choices with others and motivate them to make their own health a number one priority. Whether it’s a sweaty selfie on the track or a delicious recipe of the week, each post is meant to be both motivating and relatable.
1. Be relatable: nobody’s perfect
We’ve all scrolled through Instagram and seen a picture of someone with the “perfect” body and thought, I wish I looked like them. I like to keep it real. Most people don’t have the time and energy to do full hair and makeup before they go to the gym, and these kinds of misrepresentations are a motivation detractor. I share pictures of me in my sweaty, worn out glory. I want my followers to know that I am human and that I have imperfections.
2. Be real: show the ups and the downs
I have worked very hard to be the best version of myself and will continue to do so for the rest of my life. Posting success stories is awesome and motivating, but sharing less-than-perfect workouts and tough races is just as important because it shows that success takes time. Failure is a part of life, and you pick yourself up when you fall down. Even the most conditioned athletes have bad days; it’s important for people to see this and not beat themselves up or throw in the towel.
3. Share what you are doing day to day to reach your goals
I invite my followers to not only give fitness and healthy eating a try, but also to join me in my journey. We all have goals, struggles and triumphs. Social media gives us the chance to celebrate, recover from defeat, and push each other forward from anywhere in the world. I love to post my daily workouts and the recipes that I create to give others some guidance and motivation to reach their goals.
4. Have fun!
Having fun is the most important part of my health and wellness journey. Why push yourself to do something that feels like a chore? I want my followers to find something they truly love and stick with it. If you scroll through my posts, you will find silly running and fitness pictures featuring my friends and coworkers. Yes, certain workouts may be hard, but you can keep things enjoyable by keeping loved ones and friends by your side during the journey. That’s one of the key things to communicate through your social channels.
Want to sweat (and selfie) with Kelli? Follow her throughout Boston here.
Questions for Kelli? Leave ’em below.
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